Retail Design

01 Country Crock Shipper

When you're designing a floor shipper, the goal is pure aisle disruption. You are literally putting a piece of cardboard furniture in the middle of a grocery store and asking people to stop walking. I honestly love getting my hands on these kinds of projects. It’s a giant puzzle where quick-read messaging and massive visual appetite appeal have to work together perfectly. You have to figure out how to make that home-style branding scream from across the store.

Art Direction & Design

02 Country Crock Shelf Blades

Designing these Country Crock shelf blades was an exercise in editing. When you’re dealing with a tiny piece of cardboard sticking out of a chaotic grocery shelf, you have to cut the fluff. I focused entirely on high-contrast, instant-read messaging and quick appetite appeal to catch the shopper's peripheral vision and drive their attention right to the product.

Art Direction & Design

03 Neutrogena PDQ Trays & Sidekick

PDQ trays and sidekicks are kind of the unsung heroes of the retail floor. For Neutrogena, the project was an exercise in precision. You’re taking a highly established, clean visual identity and trying to engineer it into a physical display that hangs off an aisle or sits on a shelf. It’s all about creating a physical extension of the brand that instantly communicates trust and stops the shopper in their tracks.

Art Direction & Design

04 Nature Made Endcap Topper

When you’re designing an endcap topper for Target, you aren’t just designing for the brand; you have to design for the store itself. Target has an incredibly specific, pristine aesthetic, and the challenge with this Nature Made project was getting those two brand identities to play nice. You have to strip the branding down to its core, leverage negative space, and make sure the messaging hits incredibly fast. It was a really fun puzzle trying to figure out how to make Nature Made stand out and grab attention, while still feeling like it completely belonged in that clean Target ecosystem.