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As Art Director, I collaborated with a cross-functional team to concept and create a series of engaging videos for Family Dollar’s Smart Coupons. I helped shape the creative strategy and led visual direction, ensuring each piece was clear, relatable, and on-brand. From scripting and storyboarding to production and post, I helped guide the tone and storytelling to highlight Smart Coupons value in a fun, accessible way. The campaign helped drive awareness and user engagement across all platforms.