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As Art Director, I collaborated with a multidisciplinary team to develop the visual identity for a new beauty program from the ground up. I led the creation of a distinctive brand look, color palette, typography, and key visuals. The work extended across print and digital collateral and social content, bringing a modern, elevated aesthetic to life across all touchpoints.
Key Visual
Alternate Key Visual
Look and Feel Overview
In situation examples
Beauty Book Cover Page
Beauty Book Interior Pages