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As Art Director, I collaborated with a multidisciplinary team to lead a comprehensive brand refresh for Family Dollar, including a new key visual, style guide, and a suite of print and digital assets. I also helped concept and create a series of commercials—guiding visual direction, tone, and storytelling from ideation through production. The refresh brought cohesion, clarity, and new energy to the brand across all touchpoints.
New Key Visual
Style Guide Overview
Out of Home Design Examples
In-store Design Examples
Digital design examples
Social design examples