1
2
3
4
5
6
7
As Art Director, I collaborated with a multidisciplinary team to lead the creative development of Doing More, born from a collaboration between Family Dollar and Boys and Girls Clubs of America. From naming and visual identity to tone and storytelling, I helped shape the Doing More’s foundation. I directed the creation of a key visual, comprehensive style guide, and launch assets across print, digital, and social. I also helped concept and create commercials—ensuring the look and feel honored both brands while standing confidently on its own.
Key Visual
Style Guide Overview
In-store design examples
Social Design Examples
Email Design examples