CREATIVE DIRECTION • ART DIRECTION • STORYTELLING
Family Dollar x Boys and Girls Clubs of America
GOAL: For this project, we aimed to increase awareness and impact of the partnership between Family Dollar and the Boys and Girls Clubs of America, to focus the programming on one area (youth advocacy), and to provide a platform for vendor partners driven by Family Dollar, consistent with the Helping You Do More brand campaign.
CONCEPT: Doing More.
PREMISE: Create a powerful rallying cry for youth advocacy that challenges and inspires organizations, partners, and shoppers to empower Boys & Girls Club kids.
KEY VISUAL: A bridging of the two brand colors, using subtle textures and cutouts to help amplify the youthful energy represented in the photography.
This program won a ‘24 Halo Award for Best Civic Engagement Initiative
Sample Deliverables
Comprehensive Brand Guide
T-Shirt Design
Sticker Pack
Donation Stand
In-Store Signage