CREATIVE DIRECTION • ART DIRECTION • STORYTELLING
Family Dollar Brand Refresh
GOAL: For this project, we aimed to build a brand campaign for Family Dollar that would drive an emotional connection and differentiate them from other value-channel retailers, gaining incremental trips and sales among their shoppers.
CONCEPT: Helping You Do More.
PREMISE: Connecting saving time and money in Family Dollar stores to enjoying more moments outside of them.
KEY VISUAL: A split-screen, best-of-both-worlds approach juxtaposes what shoppers spend less on at Family Dollar with all we help them do more of.
Sample Deliverables
Comprehensive Brand Guide
OOH Advertising
OOH Advertising
In-Store Signage
Digital Ads