CREATIVE DIRECTION • ART DIRECTION • STORYTELLING
Family Dollar Beauty
GOAL: For this project, we aimed to further connect the "Helping You Do More" message of saving time and money by driving awareness of assortment, including premium brands, and strengthening Family Dollar as the one-stop shop for all your needs.
CONCEPT: More Uniquely You
KEY VISUAL: Anchored in the Family Dollar brand refresh, we set out to create a product-focused visual while maintaining a human element by showing hands interacting with the product.
Sample Deliverables
Digital Book
Digital Ad
Social Ads
In-Store Signage
In-Store Signage